If we want to use a portfolio strategy we have many alternatives , of which:
a)Dogs of the Dow ( the master) and its clones ( Dogs of Euronext , of DAX , of S&PMIB , ...) : you buy at the beginning of the year , the first (say) 10 stocks components of the list in (decreasing) order of dividend yield . You can also make a second step : put those 10 stocks in price order and buy the cheapest 5 .
b) You can use the Select Dividend Indices of STOXX . They are made of stocks that in past years have always given high and regular dividends . And are divided by zones : Euro , Europe non Euro , European Nordic Countries , USA , Asia , etc . Then you should choose which of the listed company you want to buy.
Stoxx provide also indices oriented to different strategies , i.e. Growth , that we mentioned in the first post .
It's interesting to look at the results of a couple these indices . Let's take the Euro area :
a) 1 year . All below zero with "growth index" = - 18% and "value index" =-21%
b) 3 years . "Value" above zero around 40% while "Growth" 20 %
c) 5 years . + 110 % vs +75 %
"Value" better than "Growth" ? Look at the components : "Value" have a lot of financial institutions . If we make a comparison between the performance of Eurostoxx50 and DJ Euro Select Dividend in the last year we can notice that the first one lost 14% vs 21% of the second one ....
In any cas we got at the point . We can choose "Value" stocks , but their price can fluctuate during the year : we'd need to be able to buy them when they are cheap . But we have to find the way.